In the Pokémon franchise, the player is prompted in the beginning, “Are you a boy, or a girl?” In a visual design of the playable characters, it is noticeable that the female characters do show off more skin than their male counterparts, in congruence with the Beasley study. Aimed towards younger players, these character designs reinforce the appearance of what a boy and a girl should look like.
The latest installment of the Pokémon series, Pokémon X and Pokémon Y, the player is given the option the player is given the option to customize their trainer by buying clothes and haircuts at certain fashion boutiques, however, the gender of the player picks restricts the clothing options. If the player choses male, there are a total of 102 clothing items that the player can choose from, while a female player can choose from a total of 205 clothing items. Within the male clothing, shorts are not even available, while females can choose from short shorts, to skirts, to dresses, but are unable to wear a jacket offered to the males. This reinforces the gender binary, portraying that each gender is only allowed to wear specific type of clothing, as opposed to modifying the clothing to fit both gendered models, such as in Nintendo’s Tomodachi’s Life, where the characters, the “Miis,” can wear the same clothing despite their assigned gender.